With the “Beast from the East” reaping havoc across the U.K. and leaving us with a gorgeous blanket of snow making everything look just stunning, it is lovely to take the opportunity to stay snuggled up in the warm.
So grab a hot drink, put your feet up and take some time out to immerse yourself in the world of Louis Vuitton!
This Vanity case is available on the website here
We have lots of LV fans in our Papillonkia community and our previous posts of luxury brands Chanel, Gucci and Mulberry have all been well received. Today we want to shine a spotlight on the house of Louis Vuitton. They have stores in over 50 countries with more than 460 stores worldwide and with stunning handbags, ready to wear, jewellery, shoes and accessories – they are certainly worth writing about.
The brand was founded in 1854 by Louis Vuitton in Paris and started off with luggage. He created flat-bottom trunks with trianon canvas that could easily be stacked (unlike other rounded luggage of the time). The luggage was a roaring success and this invited a lot of imitations of his style. Due to this, in1888, Vuitton created the Damier Canvas pattern, a logo that read “marque L. Vuitton déposée”, which translates into “L. Vuitton registered trademark”.
The continuing success of the brand saw them open up in Oxford Street in London and in 1892 Louis Vuitton died and passed the company to his son.
In as early as 1896, the company launched the signature Monogram Canvas and made the worldwide patents on it Its design, including the LV monogram was based on the trend of using Japanese Mon designs in the late Victorian times. This not only introduced an eye-catching design, but also helped slow down the counterfeiting of LV products that was going on.
Nano Noe available
The monogram has since been revamped but it was at this time when it was first introduced that LV broadened its horizons to more leather goods.
In 1987 LVMH was created – the merger between Moët et Chandon and Hennessy and Louis Vuitton to form the luxury goods conglomerate
By 1989, Louis Vuitton came to operate 130 stores worldwide including in Asia and the mega-brand luxury conglomerate was well established.
Marc Jacobs became Artistic Director of LV in 1997 and after just a year in the role, he designed LV’s first “prêt-à-porter” line of clothing. He also introduced the Monogram Vernis line and then in 2001 he created the charm bracelet which was the first ever piece of jewellery by them.
Then of course was the limited edition line of LV bags with graffiti over them created by Stephen Sprouse, in collaboration with Marc Jacobs. Some pieces, which featured the graffiti style writing without the Monogram Canvas background, were only available on LV’s V.I.P. customer list.
Artist Takashi Murakami collaborated and created special edition collections, such as the Monogramouflage Collection.
Even today, there are bags that are still released as limited editions only to the VIP list. What’s on top of your wish list?
In 2013, the company confirmed that Nicolas Ghesquière had been hired to replace Marc Jacobs as artistic director of women’s collections.
Today the brand remains the epitome of luxury and is estimated to be worth over US$19 billion.
However, LV is still known to be one of the most counterfeited brands and for your bag to have true investment value it needs to be quality and genuine!
It is illegal to counterfeit and don’t forget, all our products are 100% authentic.
A Pochette Metis in mono leather from us sold in 2 minutes!
We hoped you enjoyed reading. Until next time lovelies, have a great week!